One of the most frequently used phrases by both non-profit and profit organizations and companies is “Mission Statement.” Were you to scan the internet you will find multiple definitions of “Mission Statement” or simply “Mission.” You will also discover myriad guidelines as to how to establish your Mission.  What you will find agreement upon, however, is that it is essential for every non-profit to have clarity on what its Mission really is.

I find that a stated Mission for an organization is fundamental because of what I believe its definition to be. Simply, the Mission Statement or Mission of an organization is its Marching Orders! It is the reason for the organization’s existence. It is what prompts the staff to get out of bed and go to work every day. The Mission motivates board members and volunteers to give time, energy, skills and passion to a cause. An organization’s clearly stated Mission inspires donors to contribute.

Can you articulate your mission right this second? Could each of your staff, board and volunteers state it? When was the last time you read it? Is it simple enough to memorize quickly? Is your mission stated clearly on your organization’s web site?

If your mission is fuzzy at best, or non-existent at worst, and you would like some assistance in either clarifying or developing clearly stated Marching Orders, I would be happy to facilitate a process for you, along with your staff and board, to bring that about. Send me an email or give me a call.

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